The design journey for Susan Tu’s Achieving Abundance began with a creative vision to capture the book’s empowering and aspirational message. This project was initially executed by another publisher, but after the author was unsatisfiedwith the quality, she approached our team to complete her book. Our initial mood board blended professional, dynamic elements with a motivational feel, resulting in a cover featuring the author’s confident portrait set against a clean, hopeful background to symbolize unlocking one’s hidden potential. This approach ensured the cover was not only visually appealing but also a direct representation of the book’s core message: “A Woman’s Roadmap to a Purposeful & Fulfilling Life.” The cover’s final design, featuring a distinct, professional color palette, reinforces the author’s authoritative tone as a #1 International Bestselling Author and seasoned coach.
From that concept, the project moved into a meticulous execution phase. The interior layout was precisely crafted for readability, using the classic Baskerville font and a leading baseline grid to ensure consistency. A crucial part of this process was rectifying numerous layout flaws inherited from the previous publisher’s design, including eliminating pervasive orphans and widows and meticulously adjusting justification settings to reduce disruptive rivers in the body text. Ultimately, the design and layout resulted in a visually cohesive and highly readable book that guides women toward their dream lifestyle. You can purchase this book on Amazon or contact the author, Susan Tu, directly through LinkedIn.
BOOK DESIGN
Cover Design
Layout Design
